Thursday, August 22

2:30 pm - 3:10 pm

Architecture and Organization

Cache Stage

About the event

Drawing on real-life examples from Avvo, Spotify, Adobe and Microsoft, Kevin Goldsmith explores why you should consider changing your organization to improve your architecture and discusses the successes and failures he’s seen around the interplay of organizational models and software architectures. Kevin often visits companies, where he hears about how they struggle to break up monolithic applications or move to a continuous deployment pipeline. Oftentimes, the organizational structure is clearly making their problems harder but is seen as something that can’t be changed. Kevin relates his own journey to a more experimental organizational style. As a developer at Microsoft, Kevin worked in a rigid hierarchy organized around functional areas. The communication flows within the organization dictated the way it structured its libraries and dependencies. This is the essence of Conway’s law. In this case, the company hierarchy and the architecture it produced was often suboptimal for the problem Kevin and his team were solving, but it was the architectural path of least resistance. When Kevin moved to Adobe and became a senior manager, he started to build his organization in the traditional way. Adobe wanted to create a more fluid and agile architecture for its products, but the company struggled to realize these goals because it was it was too hard to work across teams and reporting lines. The company finally started to make some progress as the organization became more fluid and loosely coupled. Kevin then went to Spotify, which had realized this problem early on and restructured its organization in a way that supported the architectural model that it wanted to build. As a vice president of engineering, Kevin was able to see firsthand how the organizational model simplified the architectural challenges that other companies struggled with while also introducing difficulties that other companies were easily able to overcome. When Kevin joined Avvo as its CTO, the company had the same organization and architectural challenges as many other startups, but rather than attack them only from an architectural angle, Avvo experimented with architecture and organization together to improve its legacy systems and help build new ones faster and with higher quality.


Kevin Goldsmith

Kevin Goldsmith has been a developer, software architect, technology manager, and senior technology executive for over 27 years. He is currently the Chief Technology Officer at Onfido in London, a machine learning and computer vision company helping users own their identities on the internet. Previously, he was the Vice-President of Engineering at AstrumU, a startup whose purpose is to help students find meaningful careers. Kevin was the Chief Technology Officer at legal marketplace Avvo from 2016 through their acquisition in 2018, overseeing all Product Development, Data, Dev Ops and IT teams. For three years, he was the Vice President of Engineering, Consumer at Spotify in Stockholm, Sweden, leading the development of the multi-platform product and streaming services for three years. Kevin spent nine years at Adobe Systems as a Director of Engineering, leading the Adobe Revel product group and the Adobe Image Foundation group. He spent eight years as a developer and development lead at Microsoft in the Windows and Research teams.